Keep an Eye Out for ‘Sportcations’ and ‘Boomerang Tourism’ in 2024

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Top Travel Trends for Summer 2024: Inspiration for Your Next Holiday

As summer 2024 approaches, many people are already dreaming about their next holiday getaway. But as you plan your trip, have you considered the latest travel trends that are shaping the way we vacation?

According to a new report by Nielson Beach Clubs, sporty and adventurous travellers are driving modern trends this year. There is a growing desire to spend more time with family while engaging in activities and adventures that create new memories.

One particular sport that has gained popularity in the US and is now making its way to British culture is pickleball. This fast-growing sport is capturing the interest of more people who are looking to play it while they travel.

The report also highlights how the rising cost of living is affecting holiday plans. With everyday expenses increasing, many British adults are turning to their parents for summer holidays abroad to save on costs.

David Taylor, CEO at Neilson, commented on the report, stating that the trends confirm the practices they have seen in recent years. He mentioned the rise of “Boomerang Tourism,” where families come together to enjoy quality time in a beautiful setting while engaging in various activities.

The top travel trends for 2024, according to Nielson Beach Clubs, include:

1. Sportcation: Holidaymakers are increasingly looking for destinations that offer a range of activities for all generations to enjoy. Many are interested in learning a new sport while on vacation.

2. Picklecore: Pickleball is gaining popularity in the UK, with more people interested in playing the sport while traveling. Nielson Beach Clubs plans to expand its pickleball courts to meet the demand.

3. Boomerang Tourism: Despite the rising cost of living, demand for holidays remains high. Some adults are joining their parents for summer holidays abroad, with many citing cost savings as a reason.

4. Relactive Personality: The combination of relaxing and being active is becoming popular among travellers who can’t sit still while on holiday. More people are engaging in multiple activities to stay active and relaxed.

5. Repeat Retreat: Many people are already planning their next getaway as soon as they return from a holiday. Booking next year’s trip within a week of returning home is becoming more common.

6. Solo Moon: Solo travel is on the rise as people prioritize their own wellbeing and goals. Travelling alone allows individuals to do what they want and experience new things without having to stick to someone else’s itinerary.

Whether you’re looking for a sporty adventure, a relaxing getaway, or a solo trip, these travel trends for 2024 are sure to provide some inspiration for your next holiday. So as you plan your summer escape, consider incorporating some of these trends into your travel itinerary for a truly memorable experience.

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