The World Pickleball League (WPBL), India’s first professional franchise-based pickleball league, has appointed Famous Innovations to manage its social media and digital presence. Famous Innovations will handle real-time content creation, social media strategy, influencer collaborations, and daily management of WPBL’s digital channels to build a strong online community and engagement around the sport.
WPBL founder Gaurav Natekar emphasized the importance of creating a vibrant culture and storytelling around the league, aiming to embed pickleball into Indian lifestyle. Famous Innovations’ chief transformation officer, Shiv Sethuraman, highlighted the opportunity to shape the sport’s presence from the ground up, viewing WPBL as a chance to build a cultural movement beyond just a sports league.
