The World Pickleball League (WPBL), India’s first professional franchise-based pickleball league, has appointed Famous Innovations to manage its social media presence. Famous Innovations will handle the league’s digital strategy, including real-time content creation, social media video formats, influencer collaborations, and daily management of WPBL’s online channels to build engagement and community around the sport.
Gaurav Natekar, WPBL’s founder and CEO, emphasized the importance of creating a vibrant culture and storytelling around the league, beyond just the sport itself. Shiv Sethuraman, Chief Transformation Officer at Famous Innovations, expressed enthusiasm about shaping WPBL’s digital voice and building a cultural movement from the ground up, highlighting the unique opportunity to define the sport’s presence in India.
