Super Bowl 59 Highlights: Wieden+Kennedy Dominates, Indies Shine, and More
Super Bowl 59 was a spectacle of epic proportions, with jaw-dropping numbers and unforgettable moments that kept viewers on the edge of their seats. From record-breaking ad prices to a dominating performance by the Philadelphia Eagles, this year’s Big Game had it all.
One standout figure from the event was Wieden+Kennedy, whose New York and Portland offices combined to produce more commercials than any other agency, with five spots in total. Among their work was Nike’s “So Win,” a black and white masterpiece that marked the brand’s return to the Super Bowl after nearly 30 years.
Another ad that caught the attention of viewers was Michelob Ultra’s pickleball hustlers, featuring Catherine O’Hara and Willem Dafoe. This ad, along with others from Wieden, showcased a trend of mixing mature talent with young blood for a winning formula.
Indie agencies also made a significant impact at the Super Bowl, with 25 spots coming from independent agencies. These ads ranged from GoDaddy’s quirky commercial by Quality Meats to Coors Light’s sloth-centric ad by Mischief @ No Fixed Address.
According to industry experts, the rise of indie agencies in the Super Bowl ad game is a sign of a changing tide in the industry. These agencies are pushing boundaries and thinking outside the box to deliver creative and ambitious campaigns for their clients.
Overall, Super Bowl 59 was a showcase of creativity, talent, and innovation in the advertising world, with agencies like Wieden+Kennedy and indie agencies leading the charge in delivering memorable and impactful commercials to a global audience.
