This week in the creator industry, notable developments include TikTok creator Jools Lebron partnering with Viral Nation and FORTÉ Entertainment for a docuseries highlighting her journey as a proud transgender trailblazer. Karat, a creator finance company, hosted an influencer pickleball invitational featuring popular streamers, while TwitchCon announced its 2025 Featured Creators lineup, including BBNO$ and Cinna. Meanwhile, FaZe Rug expanded his sour candy brand 1UP Candy into Walmart, and New Balance signed streamer SV2 as its first gaming ambassador, signaling growing brand engagement with digital creators.
In other news, controversies arose as Super Smash Bros pro Mang0 was banned from Ludwig events following inappropriate behavior during a livestream, and YouTuber Bryan Arnett faced a lawsuit from In-N-Out for a prank video impersonating an employee. On the business front, Adin Ross and Jake Paul made headlines with extravagant real estate purchases, and TikTok introduced a “countdown bidding” feature to its live broadcasts, enhancing e-commerce opportunities. Additionally, TikTok’s Community Fest is celebrating live-streaming creators this summer, building momentum toward its annual LIVE Fest event.
