Vita Bella Partners with DUPR to Elevate Health and Performance in Pickleball
DUPR and Vita Bella Team Up to Elevate Pickleball Performance
DELRAY BEACH, Fla., June 4, 2025 — In a groundbreaking move for the rapidly growing sport of pickleball, the Dynamic Universal Pickleball Rating (DUPR) has announced an official partnership with Vita Bella, a leading digital health platform. This collaboration aims to enhance athletic performance through premium health protocols and data-driven health plans tailored specifically for pickleball players.
As the official health and wellness partner of DUPR, Vita Bella will provide exclusive access to a suite of performance-enhancing treatments designed for athletes at all levels—from casual players to elite competitors. These offerings include advanced peptide therapy for muscle recovery, hormone therapy for optimal performance, and anti-aging solutions to help athletes maintain their edge.
"Pickleball is no longer just a hobby—it’s a movement, a lifestyle, and a highly demanding sport," said Phil Vella, Founder and CEO of Vita Bella. "Our mission is to ensure every DUPR-rated athlete feels and performs at their best, both on and off the court. This partnership brings science-backed wellness directly to the pickleball community like never before."
DUPR+ members will benefit from:
- Exclusive Discounts: Special offers on Vita Bella memberships and products.
- Virtual Consultations: Access to medical professionals specializing in performance and recovery.
- Tailored Protocols: Performance-focused health plans designed specifically for pickleball athletes.
This partnership marks a significant milestone in DUPR’s commitment to supporting the total athlete, extending beyond competitive play to encompass physical wellness and long-term performance. Ryan Maher, Vice President of Partnerships at DUPR, emphasized the importance of this collaboration: "Partnering with Vita Bella allows us to give our community access to the health tools they need to play longer, recover faster, and elevate their performance."
To celebrate the launch, DUPR+ members can visit www.VitaBella.com/DUPR to unlock special offers and embark on their wellness journey today.
About Vita Bella
Vita Bella is redefining wellness with a portfolio of premium treatments designed to elevate health and lifestyle. Backed by a data-driven clinical model, the company crafts personalized wellness protocols tailored to individual needs, empowering individuals to look, feel, and perform at their best.
About DUPR
DUPR is the premier global pickleball rating system, trusted by clubs, tournaments, and players worldwide. Its dynamic rating system evaluates players across a 2.000 – 8.000 scale, unifying the sport across age, gender, and location.
This partnership not only enhances the health and performance of pickleball athletes but also signifies a new era in the sport, where wellness and athleticism go hand in hand.
