PickleRage: Investing in Game-Enhancing Technology and Partnerships to Lead the Pickleball Franchise Industry
Pickleball, the beloved sport that has taken the nation by storm, is getting a high-tech upgrade thanks to the PickleRage franchise. With a goal of opening 500 new locations in the next five years, PickleRage is investing in game-enhancing technology and strategic partnerships to stay ahead of the competition.
One of the key features that sets PickleRage apart is its use of CushionX courts, the same courts used at the prestigious U.S. Open. These courts are engineered with joint-friendly materials to reduce the risk of injury, making them ideal for players of all ages and skill levels. Additionally, PickleRage facilities are equipped with video recording and live-streaming capabilities, allowing players to capture and share their games on social media.
But it’s not just about the technology – PickleRage also offers a unique business model for franchisees. With an automated operational model that reduces staffing needs and labor costs, franchisees can focus on providing exceptional experiences for their members. The brand also works closely with franchisees to ensure each location has zoning and real estate advantages.
In a strategic move, PickleRage has partnered with the Johnson family, known as the “First Family of Pickleball.” This powerhouse family, which includes National Singles Champion JW Johnson, former #1 APP Tour Senior Pro Julie Johnson, and coach Jack Johnson, will serve as ambassadors for PickleRage, shaping program development and membership engagement.
With the pickleball boom showing no signs of slowing down, brands like PickleRage are poised for success. As other franchises like The Picklr and CityPickle also receive significant investments, it’s clear that pickleball is more than just a passing fad – it’s a sport with staying power.
