Unlocking the Power of Google Trends: Finding and Understanding Search Volume Data
Introduction to Google Trends and Its Limitations
Google Trends is a great tool to find trending keywords. However, it lacks the ability to provide actual search volume data.
Understanding Search Volume in Google Trends
How to See Search Volume in Google Trends
After entering a keyword, you’ll see an “interest over time” graph, which indicates relative search volume.
What Does the Relative Search Volume Index Mean in Google Trends?
Google Trends provides a relative scale rather than actual search volume numbers, making it challenging to gauge true interest.
What Does "Breakout" Mean in Google Trends?
“Breakout” queries indicate significant increases in search volume but still lack specific numerical data.
Getting Absolute Search Volume Data
How to Get Absolute Search Volume Using Exploding Topics
Unlike Google Trends, Exploding Topics provides real search volume numbers, offering valuable insights for decision-making.
Conclusion
Finding the best keywords for your niche can be tricky. While Google Trends offers insights into keyword performance, accessing absolute search volume data through tools like Exploding Topics is essential for informed decision-making. Stop Guessing, Start Growing! 🚀
Unlocking the Power of Search: Google Trends vs. Absolute Data Tools
In the ever-evolving digital landscape, understanding search behavior is crucial for businesses aiming to stay ahead. Google Trends has emerged as a popular tool for identifying trending keywords, but it comes with a significant limitation: the absence of actual search volume data. For businesses seeking to make informed decisions, this gap can be a stumbling block.
The Allure of Google Trends
Google Trends provides a fascinating glimpse into the popularity of search terms over time. When users enter a keyword, they are greeted with an “interest over time” graph, showcasing relative search interest on a scale from 0 to 100. For instance, a search for “pickleball” reveals fluctuations in interest, with peaks indicating heightened popularity. However, these numbers represent relative search volume rather than absolute figures, leaving businesses in the dark about the actual number of searches.
Understanding Relative Search Volume
The relative search volume index is a double-edged sword. A score of 0 indicates no interest, while a score of 100 signifies peak popularity. For example, a score of 25 suggests that the term had one-quarter of its peak popularity, but without knowing the actual search volume, businesses are left guessing. Did “pickleball paddle” have 100 searches or 10,000? The uncertainty can hinder strategic planning.
The Concept of "Breakout" Keywords
Google Trends also highlights “breakout” keywords—terms that have seen a significant surge in interest, sometimes exceeding 5,000%. While this can indicate emerging trends, the lack of specific search volume data remains a challenge. For instance, the term “Selkirk Sport,” a brand of pickleball equipment, may be trending, but the actual search numbers remain elusive.
The Solution: Absolute Search Volume with Exploding Topics
For businesses needing precise data, tools like Exploding Topics offer a solution. Unlike Google Trends, Exploding Topics provides actual search volume numbers, enabling businesses to make data-driven decisions. A search for “pickleball shoes” on Exploding Topics reveals a monthly search volume of 60.5k, with the ability to track changes over time.
Moreover, Exploding Topics identifies “exploding” keywords—those that have been vetted for genuine growth, ensuring that businesses focus on trends with lasting potential rather than fleeting fads.
Conclusion: Making Informed Decisions
Navigating the keyword landscape can be daunting, but leveraging tools like Google Trends alongside absolute data sources like Exploding Topics can empower businesses to make informed decisions. While Google Trends offers valuable insights into general performance, accessing actual search volume data is essential for identifying impactful keywords.
In a world where knowledge is power, businesses must stop guessing and start growing. By utilizing real-time topic data, they can create content that resonates and drives results.
