UDIM Partners with USA Pickleball to Promote Dairy Nutrition and Physical Activity in Schools
Michigan dairy farmers are teaming up with USA Pickleball to promote physical activity and healthy habits in schools across the state. The United Dairy Industry of Michigan (UDIM) has partnered with the National Governing Body for the sport of pickleball in the U.S. to make dairy the official refueling beverage of USA Pickleball.
Cortney Freeland, UDIM Vice President of Strategic Partnerships, expressed excitement about the partnership, stating, “Dairy and pickleball are a great partnership because both are for everyone. We are thrilled to partner with USA Pickleball to promote physical activity and healthy habits in schools across Michigan.”
As part of the partnership, UDIM will serve as USA Pickleball’s Official Refuel Beverage partner and the official Pickleball in Schools partner. This collaboration aims to introduce pickleball to Michigan schools through physical education teacher training and highlighting the importance of dairy nutrition.
Jose Moreno, USA Pickleball Chief Marketing and Strategy Officer, shared his enthusiasm for the partnership, saying, “This partnership with UDIM is incredibly exciting as USA Pickleball and Michigan’s dairy farmers share a common goal of enriching the lives of students in schools across the state of Michigan.”
Pickleball has seen a surge in popularity, with over 13.6 million people playing the sport across the United States in 2023, marking a 65% increase from the previous year. The partnership between UDIM and USA Pickleball aims to bring exciting pickleball programs and initiatives to schools, with a focus on promoting dairy nutrition and physical activity.
Overall, the collaboration between UDIM and USA Pickleball showcases the commitment to promoting healthy habits and physical activity among students in Michigan schools. By leveraging the popularity of pickleball, dairy farmers are able to share the message of nutrition and the benefits of dairy products with a wider audience.
