Strategies for Finding Winning Products Using Google Trends
Google Trends is a powerful tool that analyzes the popularity of search terms and topics, grading them based on their peak popularity. While it’s not designed for product research, there are actionable strategies you can use to extract winning products from Google Trends.
To get started, navigate to the tool’s homepage and enter a keyword into the search bar. For example, searching for “Men’s Clothing” will show you the peaks and valleys of this niche, with massive spikes in November and December due to holiday shopping.
To find specific trending products, use the “Related Topics” and “Related Queries” sections. Focus on popular keywords and change the results to reveal popular searches. This will provide insight into specific product ideas like “men’s shirts.”
Three simple ways to use Google Trends to find trending products include spotting fad products, using related topics recommendations, and checking out Google’s yearly shopping trends report. The report highlights the top trending products based on Google Shopping data and searches.
Some trending products to sell in 2024 include Mushroom Coffee, Skincare Serums, Permanent Jewelry, Rosemary Water, Freeze Dried Candy, Pickleball Equipment, and Niacinamide products.
While Google Trends is popular for finding trending products, Exploding Topics can identify products and trends before they peak. Consider using both tools to stay ahead of the competition in the rapidly changing DTC market.
In conclusion, using Google Trends to identify trending products and niches can give you an edge in the market. Stay updated with new trends and products to stay competitive in the ever-evolving DTC landscape.
