“The Fort Announces Official Paddle Partnerships, Solidifying Its Position as a Global Pickleball Hub”
The Fort in Fort Lauderdale, Florida, is making waves in the world of pickleball with its latest partnership deals with leading paddle brands. The world’s first pickleball stadium is now home to industry giants like Joola, Diadem, Six Zero, Engage, Gearbox Sports, Paddletek, Pro XR, Owl, and Franklin, solidifying its position as a global hub for the sport.
The Fort’s 2,500 sq. ft. Pro Shop is a sight to behold, showcasing top brands and offering the best in pickleball equipment and apparel. But it’s not just about gear – The Fort is also bringing in touring professional players to lead clinics and workshops, giving local players the chance to learn from the best.
One of the standout features of the partnership deals is The Fort’s comprehensive demo program, allowing players to test out paddles before making a purchase. And for those looking to add a personal touch, an on-site customization station will tailor paddles to specific needs and preferences.
But the innovation doesn’t stop there – The Fort’s official paddle partners will co-sponsor live streaming on FORTv, giving viewers worldwide access to curated pickleball action. And with a commitment to grassroots growth, The Fort and its partners are working to introduce pickleball to every school in the City of Fort Lauderdale.
Set to open its courts this week, with a grand opening celebration in April, The Fort is more than just a facility – it’s a pickleball ecosystem. With 43 courts, a lakeside entertainment complex, dining, live music, and retail, The Fort is blending sport, lifestyle, and innovation in one world-class venue.
