The Rise of Luxury Gyms: How High-End Clubs Are Reshaping the Fitness Industry
Luxury gyms are making a comeback in a big way, offering more than just a place to work out. With high-end clubs like VITAL Climbing and Life Time attracting members with amenities like rooftop rock walls, pickleball courts, and even co-working spaces, the fitness industry is experiencing a resurgence post-lockdown.
VITAL Climbing’s rooftop rock wall in Williamsburg, Brooklyn, has become a hotspot for members to not only climb but also socialize, work, and enjoy stunning views of the Manhattan skyline. Co-founder Nam Phan emphasized the importance of creating a space where people can connect and build a community beyond just working out.
Similarly, Life Time’s newest location in Manhattan’s Penn 1 building offers a comprehensive health and wellness experience, complete with a bar, recovery area, and various workout floors. While memberships at these luxury gyms come at a premium, members are willing to pay for the added benefits and experiences they provide.
The shift towards remote work has also played a role in the rise of luxury gyms, as commercial real estate developers are now seeing the value in partnering with fitness clubs to attract tenants and boost surrounding retail. Life Time’s chief development officer, Parham Javaheri, highlighted how gyms like Life Time are changing travel patterns and becoming anchor tenants that drive foot traffic and revenue for surrounding businesses.
Despite the challenges of finding suitable real estate for large-scale luxury gyms, both VITAL and Life Time are expanding their presence in New York City, with new locations opening up to meet the growing demand for high-end fitness experiences. As the fitness industry continues to rebound post-pandemic, luxury gyms are leading the way in redefining what it means to be a member of a health club.
