Swipeless, founded by Shan Li Tay, offers a fresh alternative to traditional dating apps by facilitating in-person connections through shared activities rather than online swiping. Launched in early 2023, the platform organizes diverse events such as pickleball games, cocktail-making classes, and hikes, allowing singles to meet naturally while enjoying common interests. Tay, who experienced frustration with dating apps after re-entering the singles scene, created Swipeless to combat swipe fatigue and awkward virtual interactions, emphasizing real-world engagement and the formation of genuine friendships alongside potential romantic connections.
The platform has quickly gained traction, starting from a simple Google form to attracting dozens of participants at its initial events, and now hosts multiple weekly gatherings. While not marketed strictly as a dating service, Swipeless has fostered new friendships and communities, such as a pickleball group that continues to meet regularly. Looking ahead, Tay plans to expand Swipeless beyond Kuala Lumpur to other cities, including an upcoming launch in Singapore, and aims to integrate AI and in-app chat features to enhance matchmaking and post-event communication, all while maintaining a focus on simplicity, fun, and open-minded socializing.