Childhood Friends Turn Passion for Pickleball into Successful Business: The Kitchen
Childhood Friends Turn Passion for Pickleball into Successful Business Venture
AUSTIN, Texas, Jan. 24, 2023 /PRNewswire/ — Childhood friends Jared Paul and Jason Aspes have taken their love for pickleball and transformed it into a thriving business venture. What started as a small group for pickleball players in Austin during the Covid pandemic has now evolved into a global community known as The Kitchen.
Jared, living in Austin, and Jason, residing in Atlanta, reconnected over their shared passion for pickleball. The two friends, both with backgrounds in advertising and social media, saw an opportunity to cater to the growing demand for pickleball enthusiasts. The Kitchen, their brainchild, quickly gained popularity and now boasts over 300k active players in their community.
The success of The Kitchen can be attributed to the duo’s hard work, dedication, and most importantly, their unwavering passion for the sport. As the fastest-growing sport in America, pickleball has captured the hearts of millions, with over 36 million Americans participating in the last year alone.
“We are not journalists,” admits Jared Paul, “but we find ourselves delivering lots of information to our audience about the sport because that’s what our community is asking of us. We take this responsibility seriously.”
The Kitchen has become more than just an online community for pickleball enthusiasts; it is now the leading voice in all aspects of the sport. Jared and Jason travel across the country, collaborating with famous athletes and celebrities to promote pickleball and showcase its inclusivity.
“We view ourselves as ambassadors for this sport,” says Jason. “We are trying to inject pickleball into pop culture and provide validation that pickleball is a sport that ALL people can play, regardless of your level of athleticism. It is a sport to be enjoyed by all who participate.”
The Kitchen’s recipe for success serves as a testament to the power of following your passion. What started as a passion project has now become a global phenomenon, with The Kitchen serving as the go-to destination for pickleball enthusiasts worldwide.
For more information about The Kitchen and their mission, visit their website at TheKitchenPickle.com.
Media Contact:
Jared Paul
(415) 806-5116
[email protected]
SOURCE The Kitchen
