Pickleball Inc. Announces Strategic Partnership with The Picklr, Leader of Indoor Pickleball Facilities
Pickleball Inc. has announced a significant investment in The Picklr, North America’s fastest-growing indoor pickleball facility. This strategic partnership includes the integration of Pickleball Central stores at every Picklr location and the exclusive utilization of Pickleball Inc.’s software for programming at The Picklr.
The collaboration between Pickleball Inc. and The Picklr aims to enhance the pickleball experience for players of all levels. With nearly 200 state-of-the-art clubs, professional coaching, and a vibrant atmosphere, The Picklr offers an unparalleled pickleball experience. The Picklr has also announced plans to open 150 new facilities with over 1800 indoor courts across 24 states in the next few years.
Jorge Barragan, CEO of The Picklr, expressed excitement about the partnership, stating, “Our goal from day one at The Picklr was to create a facility that would provide pickleball facilities that live up to the passion of players who love the game as much as we do. By partnering with Pickleball Inc., we are reinforcing to our members and franchise owners that The Picklr is where the pros want to be and play.”
One key aspect of the partnership is the integration of brick and mortar Pickleball Central stores at every Picklr location. This move will elevate Pickleball Central from an eCommerce platform to an omnichannel store, providing players with a more comprehensive shopping experience. Additionally, The Picklr will exclusively utilize Pickleball Inc.’s software for leagues, events, and programming.
Connor Pardoe, CEO of Pickleball Inc., highlighted the significance of the partnership, stating, “Pickleball Inc. is the one-stop ecosystem for all things pickleball, and this fantastic partnership with The Picklr broadens our reach to serve pickleball players and fans better than ever before. In the quickly-growing world of pickleball, The Picklr stands out as the premium brand for state-of-the-art facilities.”
With this partnership, pickleball enthusiasts can expect an enhanced experience at The Picklr, with top-notch facilities, clinics, tournaments, and access to the best pickleball equipment through Pickleball Central stores. The collaboration between Pickleball Inc. and The Picklr is set to elevate the game of pickleball and grow the community of players across North America.
