USA Pickleball National Championships Set to Make History with Nearly 30 Brand Sponsors
The USA Pickleball National Championships is gearing up to be the biggest event in the nation’s fastest-growing sport, with a sponsorship portfolio of nearly 30 brands, including heavy hitters like Coca-Cola, Molson Coors, Tesla, and Topgolf. This year’s edition, set to take place in November, will be hosted at the Brookhaven Country Club in Dallas, making it the largest pickleball tournament in history.
The partnership between USA Pickleball and the PPA Tour has been a driving force behind the commercial success of the event. PPA Tour President Bryce Morgan expressed excitement about the opportunity to work alongside the sport’s governing body, stating, “This was one of those first moments where they were looking for something different, and we wanted to get involved with them for a long time, so we jumped at the opportunity.”
The event will not only feature top professional and amateur players but also offer a unique fan experience with off-court activities on “Pickleball Boulevard.” This space will include live music, local food, and even an attempt to set the world record for the longest pickleball match ever played. Major brands like Tesla and Topgolf are expected to have a significant presence, showcasing the growing interest and investment in the sport.
Chuck Menke, USA Pickleball chief marketing officer, highlighted the increasing demand from sponsors, noting that brands are recognizing the long-term viability and value proposition of pickleball events. With a focus on experiential opportunities and unique activations, the National Championships are set to provide fans with an exciting and engaging experience both on and off the court.
As the sport of pickleball continues to gain popularity and attract top sponsors, the upcoming National Championships promise to be a must-see event for players and fans alike.
