Skechers has been named the Official Footwear Company for three leading pickleball organizations in the U.S.: the Association of Pickleball Professionals (APP) Tour, USA Pickleball, and Major League Pickleball (MLP). This multi-year partnership, announced at the APP Tour event in New York, reflects Skechers’ commitment to supporting the rapidly growing sport by providing specialized pickleball footwear, such as the newly launched Skechers Viper Court, which has already seen strong consumer demand.
The collaboration aims to leverage Skechers’ global brand presence and product innovation to promote and expand pickleball’s reach among players and fans. Intersport, a key marketing partner, expressed enthusiasm about the partnership’s potential to attract new audiences to the sport. Each organization involved plays a significant role in developing pickleball at various levels—from grassroots growth and youth initiatives to elite professional competition—making this alliance a strategic move to enhance the sport’s visibility and engagement nationwide.
