Skechers Launches First Performance-Focused Store in Europe in Ghent, Belgium
Skechers has unveiled its inaugural performance-focused store in Europe, located on Ghent’s Veldstraat, featuring a comprehensive range of athletic footwear and technologies.
Skechers Launches First Performance Store in Europe in Ghent, Belgium
Ghent, Belgium – May 8, 2025 – Skechers has officially opened its first performance-focused store in Europe, located on the bustling Veldstraat in Ghent. This new retail destination showcases the brand’s extensive range of performance footwear and apparel, including cutting-edge technologies for football, running, golf, basketball, and pickleball.
The 7,700-square-foot store is designed to provide a comprehensive Skechers experience, featuring a dedicated Skechers Performance area that highlights the brand’s innovations in comfort and performance. Shoppers can explore the latest offerings from The Comfort Technology Company®, including the popular Skechers Hands Free Slip-ins® and a variety of specialized footwear worn by elite athletes.
Michael Greenberg, president of Skechers, expressed enthusiasm about the new store, stating, "Skechers Performance has been a game-changer with our advancements and comfort features. This flagship store in Ghent will enable more athletes and enthusiasts to discover our signature comfort that performs."
Located on a pedestrian-friendly street that attracts over eight million visitors annually, the Ghent store is strategically positioned to cater to both locals and tourists. Maurice van Berkel, general manager of Skechers USA Benelux B.V., noted, "Consumers in Belgium are familiar with our brand and its comfort. With this store, we now have a retail presence in our three largest cities, offering more access than ever to our product portfolio."
The store features an array of innovative technologies, including Skechers Glide-Step® and Hyper Burst Pro™ technologies, as well as specialized collections for various sports. The modern architectural design, complemented by state-of-the-art digital displays, reflects Skechers’ commitment to providing quality products for all lifestyles.
Skechers’ global roster of elite athletes includes football stars like Harry Kane and Isco Alarcón, basketball players such as Joel Embiid, and golfers like Matt Fitzpatrick, all of whom trust Skechers footwear for their performance needs.
With the opening of this new location, Skechers continues to expand its footprint in Belgium, joining eight other retail locations across the country, with plans for an additional store in Messancy this summer. Customers can also shop online at Skechers.be.
As Skechers solidifies its presence in Europe, the brand remains dedicated to delivering innovative, comfortable footwear that meets the demands of athletes and active enthusiasts alike.
