Skechers Opens First Performance Store in Europe in Ghent, Belgium
Innovative Retail Destination Showcases Extensive Range of Performance Footwear and Technologies
Skechers Unveils Innovative Performance Store in Ghent, Belgium
Ghent, Belgium – May 8, 2025 – In a bold move to expand its European footprint, Skechers has officially opened its first performance-focused store in Ghent, located on the bustling Veldstraat. This new retail destination showcases the brand’s cutting-edge performance technologies, including footwear designed for football, running, golf, basketball, and pickleball.
Following the successful launch of its first performance store in Canada earlier this year, Skechers is excited to bring this innovative retail concept to Europe. The Ghent store, spanning over 7,700 square feet, offers a comprehensive shopping experience, featuring the latest in Skechers’ performance and lifestyle footwear, apparel, and accessories.
Michael Greenberg, president of Skechers, expressed enthusiasm about the new store: “Skechers Performance has been a game-changer with our advancements and comfort features. This flagship store will allow athletes and enthusiasts alike to discover our signature comfort that performs.”
The store is designed with modern architecture and state-of-the-art digital LED screens, creating an immersive shopping environment. Customers can explore a wide range of technologies, including Skechers Hands Free Slip-ins®, Glide-Step®, and Hyper Burst Pro™, among others.
Maurice van Berkel, general manager of Skechers USA Benelux B.V., highlighted the store’s prime location: “Situated on a pedestrianized street frequented by eight million visitors annually, our new Ghent store is perfect for locals and tourists to experience our popular styles and elite athlete-approved football boots.”
Skechers has a strong presence in Belgium, with eight retail locations and plans for further expansion, including a new store opening in Messancy this summer. The brand is well-known for its comfort and performance, attracting a diverse customer base.
The company boasts a roster of elite athletes who wear Skechers footwear, including football stars like Harry Kane and basketball players such as Joel Embiid. With this new store, Skechers aims to enhance accessibility to its innovative products across Belgium’s major cities.
For more information, visit Skechers.be and explore the latest offerings in performance footwear and apparel.
