Bollywood couple Shahid Kapoor and Mira Rajput recently engaged in a friendly pickleball match at Select Citywalk Mall in New Delhi to celebrate the grand launch of Athletifreak’s first physical store in Asia. The event showcased their sporty styles and playful rivalry, drawing enthusiastic fans. Mira highlighted the brand’s focus on fitness, wellness, movement, and passion, emphasizing how these values resonate with both their personal and professional lives.
Mira also shared that bringing Athletifreak to India was a deliberate move to provide quality athletic apparel locally, eliminating the need for consumers to shop abroad. The brand aims to offer accessible, high-quality products tailored for the Indian market, ready to compete and meet consumer needs effectively.
