ServeClub’s Ambitious Expansion in India’s Pickleball Market: Affordable Gear and Community Engagement
ServeClub’s Pickleball Expansion in India: A Game Changer for Sports Enthusiasts
New Delhi, India – ServeClub, an emerging pickleball gear brand, has successfully secured seed funding to enhance its operations and broaden the reach of this rapidly growing sport across India. The funding round saw participation from notable investors, including Manish Poddar, Pratham Mittal, and Malika Sadani, all of whom share a vision of making pickleball accessible to a wider audience.
With plans to utilize the funds for product development and national expansion, ServeClub aims to revolutionize the pickleball experience in India. The company offers high-quality, USAPA-certified paddles priced between INR 7,000 and INR 9,000—significantly lower than many international brands—making it easier for aspiring players to join the sport.
A Startup with a Global Start
Founded in 2024 by a diverse group of students from the United States, Cuba, Mexico, Germany, and India, ServeClub emerged from a shared passion for pickleball while studying at Tetr College of Business. Their mission is clear: to provide affordable, high-quality pickleball gear tailored for Indian players.
Support from Industry Leaders
Manish Poddar, Co-founder of Rare Rabbit, expressed his enthusiasm for the brand, stating, “I am excited to lead the seed round for ServeClub, a brand that is filling a significant gap in the Indian sports equipment market. The rapid growth of pickleball presents a unique opportunity to offer high-quality, affordable gear tailored for Indian players.”
Echoing this sentiment, Malika Sadani, Co-founder of The Moms Co., emphasized the importance of community engagement, saying, “Their focus on building strong partnerships and fostering community engagement will be key drivers in scaling the sport’s reach.”
Jeet Totla, Co-founder of ServeClub, highlighted the need for accessible gear: “Pickleball is one of the fastest-growing sports in India, yet access to quality, affordable gear remains limited. With this funding, we aim to expand our product line, deepen our court and club partnerships, and build India’s most trusted pickleball brand.”
Plans for Growth and Engagement
ServeClub has already established partnerships with over 25 local groups, including pickleball clubs and fitness brands. The company aims to increase its monthly sales by 20–25% over the next six months while enhancing direct-to-consumer sales and hosting community events. These initiatives will not only promote the sport but also provide essential equipment to newcomers.
Looking Ahead
With this funding boost, ServeClub is poised to become a significant player in India’s burgeoning pickleball scene. By focusing on affordability and community connections, ServeClub is dedicated to making pickleball a sport for everyone in India.
News in Brief
ServeClub has raised seed funding to expand its reach in India’s pickleball market. The brand offers USAPA-certified paddles and plans to grow sales and partnerships. Backed by major investors, ServeClub is focused on making pickleball gear more affordable and spreading the sport across Indian communities.
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