Reign Storm Named Official Energy Drink of DUPR Collegiate Tour
Reign Storm Named Official Energy Drink of DUPR Collegiate Tour
In an exciting partnership announcement, Dynamic Universal Pickleball Rating [DUPR] has named Reign Storm as the official energy drink of the DUPR Collegiate Tour. Reign Storm, known for its clean, plant-based energy, will provide support to players and spectators throughout the tour, further solidifying its presence in the pickleball community.
The collaboration between DUPR and Reign Storm is a natural fit, as both entities are committed to fueling the growth of collegiate pickleball across the nation. Reign Storm, a clean energy drink designed for active lifestyles, has long been a supporter of the pickleball community, while DUPR is the premier global pickleball rating system in the country.
This partnership marks Reign Storm’s entry into the collegiate pickleball scene, where DUPR is leading the way as the owner and operator of the largest collegiate pickleball tournament in the country. Tim Ryder, General Manager of Reign Storm, expressed excitement about the partnership, stating, “Our focus has always been on boosting players at every level of play, and DUPR’s dynamic approach to uniting players aligns perfectly with our mission to do the same.”
The DUPR Collegiate Tour aims to elevate collegiate pickleball through competitive events, advanced ratings technology, and partnerships with leading brands. Jacob Smith, Director of Collegiate Pickleball at DUPR, highlighted Reign Storm’s focus on supporting active lifestyles and inclusivity in sports as key reasons for the partnership.
The tour will feature tournaments across the U.S., showcasing the energy and competitiveness of college athletes while promoting DUPR’s innovative rating system that unifies the sport across age, gender, and location. Reign Storm’s presence at each event will include on-site activations, giveaways, and opportunities for players and fans to experience the brand firsthand.
Reign Storm, with zero sugar and just 10 calories, is available in nine flavors and is designed to help people live life better. For more information about Reign Storm, visit www.reignstorm.com or follow @drinkreignstorm on Instagram. To learn more about DUPR and its rating system, visit www.dupr.com.
For media inquiries, please contact Kyrill Hartog, VP Marketing & Communications, at [email protected]
(Source: DUPR)
