Abhishek Bachchan Joins European T20 Premier League, Elevating Cricket in Europe
Abhishek Bachchan, the renowned actor, entrepreneur, and sports enthusiast, has made a significant investment in the European T20 Premier League (ETPL), a prestigious franchise tournament backed by the cricket boards of Ireland, Scotland, and the Netherlands. This move is set to elevate cricket in Europe and bring global attention to the sport.
Scheduled to take place from July 15th to August 3rd, 2025, the ICC-sanctioned league promises to feature top-tier cricket talent from the participating nations alongside world-class players from around the world. With Abhishek Bachchan joining as a co-owner, the league’s stature has been further enhanced, adding to its already exciting prospects.
The growth and development of the league have been guided by an interim working group comprising representatives from the three cricket boards and strategic partner Rules Sports Tech, which represents the funding partners. This group is focused on making key decisions and establishing an administrative body to effectively manage the tournament.
Abhishek Bachchan expressed his excitement about the collaboration, stating, “Cricket is not just a sport; it’s a unifying force that transcends boundaries. The ETPL is the ideal platform to showcase cricket’s growing global appeal. With cricket being included in the 2028 Olympics, its popularity will further surge. I’m humbled and excited about this unique collaboration between the cricket boards of Ireland, Scotland, and the Netherlands.”
Warren Deutrom, CEO of Cricket Ireland and Chair of the ETPL, welcomed Abhishek Bachchan’s involvement, emphasizing the value his passion for sports and entrepreneurial acumen brings to the league’s vision of elevating European cricket’s status and profile.
With the support of ICC and the commitment of stakeholders, including Abhishek Bachchan, the ETPL aims to create a cricket experience that inspires young talent and provides a platform for European cricket on the global stage. The league’s directors highlighted the potential for cricket to become a major sport in Europe, with plans to reach audiences worldwide through extensive media coverage.
The financial framework of the league is supported by KPMG, providing advisory services to ensure transparency and sustainability for all stakeholders. A formal launch event for the ETPL will soon be announced, offering details about franchise ownership, team names, and the player draft.
Overall, the ETPL is poised to revolutionize cricket in Europe, showcasing exceptional talent, delivering unmatched entertainment, and inspiring the next generation of cricket players and fans worldwide. With Abhishek Bachchan’s involvement, the league is set to make a significant impact on the global cricketing landscape.
