ONIX Pickleball’s Global Expansion: New Paddles and Future Growth Plans
New Paddles Released for Beginners and Intermediate Players
Strong Presence in the Midwest and Focus on Amateur Support
Next Steps: College Programs and Global Expansion
News in Brief: ONIX Pickleball’s Global Expansion
ONIX Pickleball’s Global Expansion: New Paddles and Ambitious Plans for 2025
Evansville, IN – ONIX Pickleball is making waves in the sports world with the launch of its new paddles, the Hype X and Hype X Pro, designed specifically for beginner and intermediate players. This release marks a significant step in the company’s strategy to support players at every level while expanding its footprint in college sports and international markets.
Since Jay Simmons took the helm as Senior Product Manager in 2019, ONIX has evolved from a niche brand into a powerhouse in the rapidly growing sport of pickleball. “The focus moved quickly to the tournament end and performance end of products as the sport continued to grow,” Simmons explained. “We went from being a staple brand with a couple of products to offering a full range of gear for players at all price points.”
The newly launched Hype X paddle boasts a strong composite surface that enhances power and spin, while its elongated shape provides players with improved reach. The Hype X Pro, on the other hand, features a raw carbon fiber surface designed for optimal ball spin, making both paddles ideal for those looking to elevate their game.
These paddles join the ranks of ONIX’s renowned Evoke Premier Raw Carbon Fiber paddle, favored by top professionals like Matt Wright and Lucy Kovalova. Simmons emphasized the importance of delivering high-quality products at accessible price points, stating, “We’ve packed a lot into these products, and we’re very excited about it.”
Strengthening Community Ties
ONIX has established a strong presence in the Midwest, with its parent company, Escalade Sports, based in Indiana. The brand has also fostered partnerships with amateur players across the country, allowing them to test products before they hit the market. “In terms of product development, we really utilize that group of people and players to validate what we’re bringing to market,” Simmons noted.
One notable player, Jarrod Smith from Springfield, Missouri, played a pivotal role in launching the pickleball program at Drury University, one of the first schools to recognize pickleball as a legitimate sport.
Looking Ahead: College Programs and Global Reach
As ONIX sets its sights on the future, the company aims to penetrate the college sports arena. With more institutions building pickleball courts and forming official teams, Simmons believes ONIX can play a crucial role in this burgeoning landscape. “We’re seeing continued exponential growth for the core of the sport and more emphasis on youth being introduced into pickleball,” he said.
Internationally, ONIX is already making strides, with products available in parts of Asia and Europe. The company is keen to expand further into these regions, as well as into India. “A lot of countries are looking for the ONIX brand right now,” Simmons added. “We’re constantly having meetings and opening up communication with distributors to get involved in those markets.”
Conclusion
With the launch of the Hype X and Hype X Pro paddles and a clear vision for growth in college sports and international markets, ONIX Pickleball is poised to become a leading force in the global pickleball community. As the sport continues to gain popularity, ONIX is committed to supporting players at every level, ensuring that everyone can enjoy the game.
In Brief: ONIX Pickleball has launched new paddles for 2025, targeting beginner and intermediate players. With a strong Midwest presence and endorsements from top professionals, the company is expanding into college sports and international markets across Asia, Europe, and India.
