Meeting Trends in the Revitalized Business Environment: A Look at the Changing Perspective of Meeting Hosts
As the meetings market continues to thrive, organizations are redefining the purpose of their gatherings in the post-pandemic business landscape. Benchmark Resorts & Hotels, a leading operator of meetings-focused properties, has identified several key trends that highlight this shift in perspective.
One major trend is the emphasis on meetings serving a wider purpose beyond just business goals. Companies are increasingly incorporating social-responsibility and sustainability objectives into their events. This can include off-site excursions that educate attendees on local environmental issues and group activities that contribute to the betterment of the community. For example, working alongside local schoolchildren on a native-plant restoration project not only benefits the environment but also exposes young minds to the host organization’s values.
Furthermore, there is a growing focus on attendees’ well-being during meetings. Stress-reducing activities such as guided meditation sessions, yoga classes, and nature walks are becoming more common. Additionally, hands-on workshops in areas like cooking, mixology, and creative arts provide attendees with valuable skills that can enhance both their personal and professional lives.
Teambuilding has also taken on a new importance in the era of remote work and dispersed staff. Active pursuits such as wayfinding competitions using geo-tracking apps and the increasingly popular sport of pickleball are being incorporated into meeting agendas. Some properties are even setting up pickleball courts on event terraces and in ballrooms for groups to enjoy during social gatherings.
Overall, the evolving landscape of business events is leading to more engaging, purposeful, and holistic meeting experiences for attendees. With organizations prioritizing social responsibility, well-being, teambuilding, and creativity, the meetings market is poised for continued growth and innovation.
