The Evolution of Movie Theaters: From Films to Fun and Games
The B&B Theatre in Red Oak, Texas is not your average movie theater. With offerings like cornhole, pickleball, bocce, and more, this theater is redefining the movie-going experience. Bob Bagby, the executive board chairman of Cinema United, shared some of the innovative strategies they are using to bring audiences back to the movies.
In addition to traditional movie screenings, B&B Theatres have introduced a variety of events and programming to attract customers. From trivia nights tied to upcoming movies to knitting classes during screenings, they are constantly thinking outside the box. Other theaters have followed suit, offering live concerts, stand-up comedy, seminars, and even church services.
The trend of transforming movie theaters into larger entertainment centers is catching on. Schulman Theatres, for example, offers bowling, karaoke, stand-up comedy, and movies all under one roof. Independent cinemas are also seizing the moment, with owners like Colleen Barstow of ACX Cinemas pivoting quickly to adapt to changing circumstances.
The message from industry insiders at CinemaCon is clear: movie theaters are not dying, they are evolving. With a focus on community engagement and diverse programming, theaters like the Southampton Playhouse in New York and Stuart Cinema & Cafe in Brooklyn are proving that the future of cinema is bright. As Bob Bagby puts it, movie theaters are simply changing reels, and the show must go on.
