Introducing In Pickleball: The Vogue of Pickleball Magazine
The pickleball craze sweeping America has reached new heights with the launch of a lifestyle magazine dedicated to the sport. In Pickleball, the brainchild of publishing veteran Dick Porter and magazine designer J. Armus, is set to be the go-to publication for fans of the fast-growing game.
Described as “the Vogue of Pickleball,” In Pickleball will cater to the mostly older and well-off Americans who have fallen in love with the sport. The magazine will feature high-quality printing and content that celebrates the pickleball community.
The debut issue of In Pickleball features former “Real Housewives of Beverly Hills” star Teddi Mellencamp Arroyave showcasing her pickleball skills. Articles in the magazine include insights into the rise of pickleball as America’s fastest-growing sport and fun quizzes to determine what kind of pickleball player you are.
Creative director J. Armus, known for his work on publications like O, the Oprah Magazine, is excited about the sense of community and joy that pickleball brings to its players. He believes that pickleball’s inclusive nature is something that resonates with people looking for a fun and welcoming activity.
The pickleball craze is not just a passing fad. Major establishments like the Westin Mission Hills Golf Resort & Spa and Marriott’s J.W. Desert Resort are embracing pickleball by offering dedicated courts and packages for guests. Even sports teams like the Chicago Cubs have become addicted to playing pickleball during their downtime.
With the first issue of In Pickleball being distributed for free to 30,000 sports enthusiasts, the magazine is poised to become a must-read for pickleball fans across the country. Subsequent issues will be available for purchase, with plans for a multi-platform presence that includes social media and e-commerce.
As pickleball continues to grow in popularity, In Pickleball aims to be at the forefront of the movement. With a projected circulation of 500,000, the magazine is set to become a staple for anyone who loves the thrill of the game.
