Michelob ULTRA Launches “Play For An ULTRA” Campaign with Super Bowl Spot
Michelob ULTRA Launches “Play For An ULTRA” Campaign with Star-Studded Super Bowl Ad
Michelob ULTRA is kicking off the year with a bang, launching their new campaign “Play For An ULTRA” during the NFL Division and Conference Championships. The campaign, which will continue through the Super Bowl and beyond, aims to promote a social and active lifestyle while celebrating the spirit of friendly competition.
Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA, expressed his excitement for the campaign, stating, “We’re excited to challenge America to ‘Play For An ULTRA’ as we continue to champion a social and active lifestyle. ‘Play For An ULTRA’ is inspired by the competitive dynamic between friends and will run on the Super Bowl stage through to the rest of the year.”
The brand’s Super Bowl campaign features a star-studded cast, including Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O’Hara, alongside sports legends like NFL star Randy Moss and Olympic gold medalist Ryan Crouser. The 60-second spot follows Dafoe and O’Hara as they take on the pickleball court in a fun-filled competition that showcases the joy of friendly rivalry.
In addition to the Super Bowl ad, Michelob ULTRA is launching a new gifting platform in partnership with DoorDash, allowing fans to send ULTRAs to their opponents for a truly interactive experience. This unique beer gifting platform is the first of its kind for a beer brand and will be promoted through various digital channels.
With “Play For An ULTRA,” Michelob ULTRA invites fans to embrace the social athlete lifestyle and compete like pros across any field or court. The campaign aims to bring people together through friendly competition and offers fans the chance to win superior fan experiences.
To learn more about Michelob ULTRA’s “Play For An ULTRA” campaign and watch the star-studded Super Bowl ad, visit their website or follow them on social media. Get ready to “Play For An ULTRA” and join in on the fun!
