Michelob ULTRA’s Super Bowl Ad Highlights Pickleball’s Popularity and Celebrity Appeal
Michelob ULTRA Promotes Pickleball: A Fun Twist with Hollywood Stars and Pro Athletes
Pickleball is taking the sports world by storm, and Michelob ULTRA is jumping on the bandwagon with a new advertisement set to air during Super Bowl LIX. The ad, titled “The ULTRA Hustle,” features Hollywood stars Willem Dafoe and Catherine O’Hara, as well as athletes Randy Moss and Ryan Crouser, engaging in a humorous game of pickleball.
In a statement, Catherine O’Hara expressed her excitement about being part of the commercial, saying, “For me, it was such a thrill to be part of this Super Bowl commercial, so I have Michelob ULTRA to thank for making me feel very cool.” Willem Dafoe also shared his thoughts on the concept, stating, “When Michelob ULTRA came to me with the concept, I thought it was funny. I enjoyed the process of bringing this to life, especially working with Catherine.”
But Michelob ULTRA’s promotion of pickleball goes beyond just a funny commercial. The beer brand has partnered with DoorDash to create a “Play For An ULTRA” gifting platform, allowing fans to send beers to friends and enhance the competitive spirit of the game.
This initiative not only promotes an active lifestyle but also strengthens pickleball’s presence in mainstream culture. Both Michelob ULTRA and the Chennai Super Champs are actively engaging with the community to make sports more accessible and enjoyable for all.
With pickleball gaining popularity and support from big brands like Michelob ULTRA, it’s clear that this sport is here to stay. So, get your paddles ready and join in on the fun – pickleball is the game to watch in 2025!
