Global Pickleball Equipment Market Overview: Growth, Trends, and Key Players
The Global Pickleball Equipment Market is set to experience explosive growth, with projections indicating a value of USD 165.6 billion by 2033, up from USD 66.2 billion in 2023. This market encompasses all items necessary for playing pickleball, including paddles, balls, nets, and accessories, meeting standards set by governing bodies like USA Pickleball. The surge in pickleball’s popularity, driven by its accessibility and intergenerational appeal, has led to a significant increase in demand for equipment.
Technological advancements in equipment manufacturing, such as the development of high-performance paddle materials and aerodynamic ball designs, have enhanced player experience and performance. Governments are also investing in public sports infrastructure to support the sport’s growth, with a projected need for 25,000 additional courts in the U.S. by 2023, representing a $900 million investment opportunity.
The market is further bolstered by the certification of new equipment by the USA Pickleball Equipment & Evaluation Committee and the professionalization of the sport through the certification of new referees. With a significant rise in player numbers and the establishment of over 1,000 new playing venues in 2023 alone, pickleball is solidifying its position as a mainstream sport.
Key market segments include paddles, balls, and accessories, with paddles leading the market at 28.5% in 2023. Online retail is the dominant sales channel, accounting for 65.2% of sales, reflecting a shift towards digital purchasing. Individual buyers make up the largest customer group at 37.2%, driven by increased health awareness and recreational participation.
The market is not without challenges, including competition from established sports and the cost of advanced equipment. However, strategic expansion into new regions, engagement with younger demographics, and the rise of e-commerce platforms present growth opportunities. Social media influence, celebrity endorsements, and advancements in equipment materials are driving market trends.
North America leads the market with a 50% share, valued at USD 33.2 billion, followed by Europe, Asia Pacific, Latin America, and the Middle East & Africa. Key players in the market include Franklin Sports, Gamma Sports, and Selkirk Sport, known for their innovative products and marketing strategies.
Recent developments in the market include investments by family offices, acquisitions, and the establishment of new leagues and facilities, highlighting the commercial viability and increasing popularity of pickleball. The market scope encompasses a wide range of products and services tailored to meet the diverse needs of players across different skill levels and preferences.
