Major League Pickleball and Margaritaville Announce Title Sponsorship Deal for MLP Events
Major League Pickleball (MLP) has just announced a groundbreaking collaboration with the global lifestyle brand, Margaritaville. This partnership will elevate the live experience for fans, players, and MLP events nationwide, marking a significant moment for the sport.
Margaritaville will play a key role in branding and strategy for on-site fan activations and immersive entertainment at MLP tournaments across the country. The brand’s iconic founder, Jimmy Buffett, expressed his excitement about the partnership, stating, “We can’t wait to bring this partnership to life for MLP players and fans. See you on the court. Fins Up, Paddles Up!”
With over 30 dedicated courts at their lodging locations and active-living communities, Margaritaville has been a driving force behind the growth of pickleball in the travel and hospitality space for over five years. The brand has also been involved in various integrations and tournaments, including sponsoring the USA Pickleball National Championships and the US Open.
MLP Founder and Chairman, Steve Kuhn, expressed his enthusiasm for the partnership, stating, “As we continue to innovate the live experience for partners, fans, and players, there is no better partner than Margaritaville. Their brand is certainly a lifestyle, and we can’t wait to bring the Margaritaville experience to MLP events in 2023 and beyond.”
In addition to the collaboration, MLP has unveiled a dynamic league format for 2023, featuring 24 teams, two seasons with major events across the U.S., and expanded prize money up to $5M. This makes MLP the first major American professional sports league to implement a promotion and relegation system, with teams competing in two 3-event seasons to solidify their spot in the top level.
For more information on Major League Pickleball and Margaritaville, visit their respective websites. This partnership is set to bring a new level of excitement and entertainment to the world of professional pickleball.
