CNPL Partners with Magnifi to Revolutionize Digital Strategy for 2025 Season
Canadian National Pickleball League Partners with Magnifi to Elevate Digital Engagement for 2025 Season
As pickleball continues to gain traction across North America, the Canadian National Pickleball League (CNPL) is making waves with an exciting new partnership. The league has teamed up with Magnifi by VideoVerse to enhance its digital strategy for the upcoming 2025 season, promising an innovative approach to fan engagement and sponsor analytics.
Recognized as Canada’s premier professional pickleball league, CNPL is dedicated to showcasing elite national talent while expanding opportunities for Canadian athletes. With the help of Magnifi’s AI-powered video automation platform, the league aims to deliver real-time match highlights and in-depth analytics, ensuring fans stay connected and engaged throughout the season.
Magnifi’s cutting-edge cloud-based platform automatically detects and captures key in-game moments, producing highlight clips that can be instantly shared across digital and broadcast channels. This technology not only enhances the viewing experience but also identifies sponsor branding, on-court signage, paddles, and player uniforms. As a result, CNPL can create customized branded content and provide comprehensive ROI reports to its partners, including notable brands like Onix, Tyrol, and Selkirk.
“This partnership marks an exciting step for our league as we grow both our audience reach and our digital capabilities,” said Mike McAninch, CNPL Commissioner. “Magnifi’s AI technology allows us to scale our media presence and deliver new value to our sponsors.”
The CNPL III season kicked off on May 17, featuring a four-region format—Central, Eastern, Western, and Metropolitan. Eight teams, including the Lions, Smash, Drive, United, Owls, Lights, Pronghorns, and Brewers, will compete until September, bringing thrilling matches to fans across the country.
Meghna Krishna, Chief Revenue Officer at Magnifi, emphasized the transformative potential of their technology: “Every match is now an opportunity for CNPL to engage audiences and deliver measurable results to its sponsorship partners. Our platform allows CNPL to deliver content at the speed of the game, from real-time highlight reels to sponsor-branded moments, while simplifying production behind the scenes.”
To further broaden its audience, CNPL has partnered with Game+ as its official broadcast partner, alongside distributing content across social media platforms like YouTube and OTT services. Magnifi’s automation platform supports these efforts by delivering shareable, on-demand content that appeals to both loyal fans and new viewers.
With a growing fanbase, expanded media coverage, and the innovative capabilities of Magnifi’s AI-powered video automation, the CNPL’s 2025 season is poised to be its most connected and content-rich season yet. As the league continues to evolve, fans can look forward to an unparalleled experience that brings the excitement of pickleball right to their screens.
