Life Time Partners with Professional Pickleball Association and Major League Pickleball to Host Nine Tournaments Across the Nation
Life Time, the largest owner and operator of pickleball courts in the country, is making waves in the sport with strategic alliances with the Professional Pickleball Association and Major League Pickleball. This partnership has resulted in the announcement of nine tournaments to be held at Life Time locations across the nation, drawing thousands of players and spectators.
The tournaments, organized by both Major League Pickleball and the Professional Pickleball Association, will kick off in Lakeville, Minnesota, and conclude in San Clemente, California. Life Time has quickly become the top choice for pickleball tournaments due to its extensive offerings for players, professionals, and spectators.
According to a recent report from the Association of Pickleball Professionals, pickleball has seen a surge in popularity, with over 36.5 million people playing the sport at least once in the past year. Life Time now boasts nearly 500 permanent courts across its network, with plans to exceed 1,000 by the end of 2024.
Ajay Pant, Life Time’s Vice President of Racquet Sports, expressed excitement about the upcoming tournaments, stating, “Each of these tournaments will bring thousands of players and spectators to our athletic country clubs and further cement Life Time as the go-to destination for the fastest growing sport in America.”
In addition to hosting tournaments with MLP and PPA, Life Time is also organizing its own Pickleball Classic Tournaments for members in partnership with Guaranteed Rate, Best Day Brewing, and OS1st. The company has been rapidly constructing new indoor and outdoor pickleball courts, with a goal of reaching over 1,000 courts by the end of 2024.
Life Time, Inc. is a leading provider of athletic country clubs in the United States and Canada, offering a comprehensive approach to healthy living for individuals of all ages. With a team of over 30,000 professionals, Life Time is dedicated to providing top-notch programs and experiences for its members.
Overall, Life Time’s strategic alliances and commitment to growing the sport of pickleball are sure to make a significant impact on the pickleball community and further solidify its position as a leader in the industry.
