Life Time is piloting a new group fitness Pilates class called CTR (Core.Tone.Reform) at seven of its upscale clubs, blending athletic conditioning with Pilates reformer workouts in a high-energy format. The pilot locations span California, New York, Minnesota, and Illinois, and the class has received positive feedback from members and influencers, with bookings now open for Signature Members via the Life Time app. This launch aligns with Life Time’s strategy of closely responding to member interests, which has helped maintain strong engagement and waitlists.
Beyond CTR, Life Time continues to innovate its luxury wellness offerings by adding cold plunges to over 70 clubs, hosting exclusive events like wine tastings and pickleball celebrations, and expanding its digital presence with the LT Digital app, now boasting over 2 million users. The company also supports longevity-focused members through its Miora clinics, providing personalized health optimization services. Life Time’s ongoing initiatives reflect its commitment to blending fitness, wellness, and lifestyle experiences for its members ahead of its Q2 2025 earnings report.
