Life Time Launches 70 Instructional Pickleball Videos on Life Time App for Members
Life Time, the nation’s largest provider of pickleball courts, programming, and leagues, has exciting news for its rapidly growing base of members. The company has teamed up with pickleball pros Ben and Collin Johns to provide a series of 70 instructional videos on the Life Time app.
These videos cover everything from basic pickleball orientation and rules to advanced techniques, making them suitable for players of all ages and abilities. Whether you’re a beginner looking to learn the basics or an advanced player aiming to improve your tournament play, these videos have something for everyone.
“We’re thrilled to team up with Ben and Collin as we serve our growing membership engaging in this incredible sport,” said RJ Singh, Life Time’s Chief Digital Officer. “These videos will help everyone, from beginners to elite players, take their game to the next level.”
Pickleball has been gaining popularity rapidly, with 36.5 million people playing the sport in 2022 according to the 2023 APP Pickleball Participation Report. Life Time has seen a 51% growth in pickleball players on its courts in 2023 alone.
In addition to the instructional videos, Life Time recently named tennis legend Andre Agassi as the inaugural chair of the Life Time Pickleball and Tennis board, further solidifying its commitment to growing and enhancing the sport.
With more than 635 permanent courts nationwide, Life Time is the largest owner and operator of both pickleball and tennis courts. The company’s dedication to providing top-notch programs and experiences through its clubs, events, and digital platform sets it apart as a leader in the industry.
For more information on the instructional videos and the partnership with Ben and Collin Johns, Life Time members can access the videos on the Life Time app. Get ready to elevate your pickleball game and join the millions of players who are enjoying this exciting sport.
