JOOLA Partners with Life Time to Elevate Pickleball Experience

Exciting Collaboration to Foster Growth of the Sport

JOOLA Partners with Life Time to Elevate Pickleball Experience Across the Nation

In an exciting development for pickleball enthusiasts, JOOLA, a leading name in sports equipment, has announced a strategic partnership with Life Time, the premier athletic country club chain. This collaboration aims to enhance the growth of pickleball by introducing permanent courts at Life Time locations nationwide.

Richard Lee, CEO and Owner of JOOLA, expressed his enthusiasm: “We are very excited to announce our partnership with Life Time. Their athletic country clubs are world-class, and the addition of so many permanent pickleball courts is fostering the growth of this incredible sport.”

Life Time has been rapidly expanding its pickleball facilities, constructing five new permanent courts each week since the start of 2022. With plans to exceed 1,000 courts by the end of 2024, the company is on track to become the largest operator of permanent pickleball courts in the United States, boasting over 500 courts already.

Bahram Akradi, Founder, Chairman, and CEO of Life Time, shared his vision: “With the existing footprint of our athletic country clubs and our incredible coaches and teaching pros, we saw the opportunity to lead this sport and we took it. We are not just the largest provider of pickleball but also the best, and now we’re thrilled our members will have access to JOOLA’s paddles and offerings.”

The partnership will also feature clinics and events across Life Time locations, showcasing special appearances by professional players and coaches. This initiative aims to engage communities and promote the sport further.

In addition to expanding facilities, Life Time has adopted the DUPR rating system for pickleball and has partnered with both the Professional Pickleball Association (PPA Tour) and Major League Pickleball (MLP) to host tournaments, solidifying its commitment to the sport.

JOOLA, established in 1952, has made significant strides in the pickleball arena since its expansion in 2022. As a sponsor of both the PPA and APP Tours, JOOLA is dedicated to providing high-quality equipment, apparel, and accessories for players at all levels.

For more information about JOOLA and its offerings, visit joolausa.com.

As pickleball continues to gain traction across the country, this partnership between JOOLA and Life Time promises to elevate the sport to new heights, making it more accessible and enjoyable for players of all ages.