Professional pickleball player Jaume Martinez Vich has partnered with adidas Pickleball, marking a significant milestone for both his career and adidas’ entry into the sport. Jaume chose adidas not only for their advanced equipment, including innovative foam-injected core paddles, but also because the brand shares his vision of growing pickleball globally. This partnership provides Jaume with the support of a major global brand and access to cutting-edge paddle technology, enhancing his playing style by adding more power to his game.
For adidas, signing a high-profile athlete like Jaume helps establish their presence in the pickleball market as they plan new paddle releases. The collaboration is expected to benefit both parties by elevating Jaume’s competitive edge and contributing to the sport’s continued growth and visibility worldwide. Fans and players will be watching closely to see how this partnership influences the future of pickleball.
