Former Football Cornerback Jason McCourty and Daughter Kai Team Up for Food Allergy Awareness PSA “The Kitchen”
Former football cornerback Jason McCourty and his daughter Kai are teaming up on the pickleball court for a new PSA campaign called “The Kitchen” to raise food allergy awareness with “Fare.” Dressed in PB5star pickleball gear, the father-daughter duo stars in a humorous ad that draws parallels between preparing for a big game and managing food allergy safety at home.
The PSA emphasizes the importance of preparation, both on and off the court, highlighting the significance of being ready when it comes to food allergy safety. PB5star, a brand known for its quality apparel and footwear for pickleball enthusiasts, is featured in the campaign, showcasing the perfect blend of style and performance wear.
“Fare,” Food Allergy Research & Education, is leading the charge in supporting those impacted by food allergies through advocacy, research, and education. The organization aims to raise awareness of food allergies as a serious disease, addressing it as a growing public health concern.
CEO of Fare, Sung Poblete, expressed the organization’s commitment to breaking through barriers and raising public awareness of food allergies through creative and humorous campaigns. The “The Kitchen” PSA was digitally released alongside major marketing campaigns on Feb. 4, 2025.
This collaboration between Jason McCourty, Kai, and Fare serves as a reminder that food allergy safety is a crucial aspect of everyday life, much like preparing for a big game. Through this engaging PSA, the importance of being prepared and educated about food allergies is brought to the forefront, shedding light on a significant health issue.
