Image Systems AB Partners with USA Pickleball to Enhance Paddle Performance Standards

Image Systems AB’s Motion Analysis unit will provide a cutting-edge measurement solution to support USA Pickleball in establishing new top-spin performance benchmarks for pickleball paddles. This collaboration underscores Image Systems’ commitment to advancing sports integrity through innovative testing methods.

USA Pickleball Partners with Image Systems to Elevate Paddle Performance Standards

[City, State] — In a groundbreaking move for the sport of pickleball, USA Pickleball, the National Governing Body for the sport in the United States, has announced a partnership with Image Systems AB. This collaboration will introduce a cutting-edge measurement solution from Image Systems’ Motion Analysis business unit, aimed at establishing new standards for top-spin performance in pickleball paddles.

The innovative measurement solution will enable USA Pickleball to enhance its equipment testing methods, ensuring the integrity and fairness of the sport. This initiative reflects the organization’s commitment to maintaining high standards as the sport continues to grow in popularity across the nation.

The agreement includes a three-year software subscription, recognized as revenue on a monthly basis, along with high-speed image acquisition hardware. This advanced technology will allow for precise analysis of paddle performance, setting a new benchmark in the industry.

Johan Friberg, CEO of Image Systems Motion Analysis, expressed enthusiasm about the partnership, stating, "This is further evidence that Image Systems is continuously strengthening its position and breaking ground in new markets as the world’s leading supplier of analysis software for high-speed film."

Image Systems, a Swedish high-tech company, is renowned for its high-resolution image processing solutions. With a workforce of approximately 75 employees across several countries, the company serves a diverse range of industries globally. In 2024, Image Systems reported a turnover of SEK 200 million, underscoring its robust market presence.

As the sport of pickleball continues to evolve, this collaboration promises to enhance player performance and ensure that equipment meets the highest standards. For more information about Image Systems and its innovative solutions, visit www.imagesystemsgroup.se.

For media inquiries, please contact:
Emilien Saindon
CEO
emilien.saindon@imagesystems.se

This partnership marks a significant step forward in the world of pickleball, paving the way for a new era of performance standards and technological advancement in sports equipment.