Humana Inc. is launching its “Invite” campaign to promote senior wellness by encouraging older adults to stay active and socially engaged through pickleball, America’s fastest-growing sport. The campaign features a new TV spot airing on major sports networks, showcasing senior pickleball athletes inviting others to join for physical and mental health benefits. Complemented by social media, print, and digital efforts, Humana is also offering free pickleball paddles while supplies last to increase access and participation among seniors.
Building on its extensive involvement in the pickleball community, Humana partners with key organizations like the Association of Pickleball Players, Professional Pickleball Association, and U.S. Senior Pickleball to support competitive and recreational play. The Humana Foundation has furthered this commitment locally by funding new indoor courts in Louisville, Kentucky. Through these initiatives and wellness programs, Humana aims to foster active aging, community connection, and holistic well-being for older adults nationwide.
