Padel has evolved into a rapidly growing market with significant economic impact, offering diverse opportunities across infrastructure, product innovation, digital solutions, and professional events. A prime example of this growth is the Hexagon Cup, which since its 2024 debut has become one of the world’s most successful padel team tournaments. Its unique format features eight teams with mixed categories—Men, Women, and Next Gen—creating dynamic and varied competition. The event also draws major media attention thanks to celebrity captains like Lionel Messi and Eva Longoria, and enhances the spectator experience with live DJs and interactive fan zones.
In partnership with ISPO 2025, the Hexagon Cup aims to further globalize padel and support its potential inclusion in the Olympic Games. The Padel & Pickleball Village at ISPO offers a platform for brands, retailers, and service providers to showcase innovations, exchange ideas, and explore business opportunities related to modern courts, products, lifestyle trends, and digital platforms. The event will take place from November 30 to December 2 in Munich, serving as a key hub for the professional padel community and industry stakeholders.
