Gelteq Limited Signs Sponsorship Deal with Professional Pickleball Tour and League in Oceania
Sportsgel, a brand under Gelteq Limited, has made history by signing its first league-wide sports deal to become the official performance gel of the Professional Pickleball Tour and League of Australia and New Zealand. This partnership marks a significant milestone for Sportsgel as it solidifies its presence in the Oceania region.
The Professional Pickleball Tour and League of Australia and New Zealand, known as PPAA and MLPA, respectively, are prestigious leagues in the region, featuring top players and high-profile owners such as former World No.1 golfer Adam Scott, NBA Star Patty Mills, Olympian Nat Cook, and cricketing legend Steve Smith.
Nathan Givoni, Gelteq Co-Founder and CEO, expressed his excitement about the partnership, stating, “Pickleball has become one of the fastest growing sports in the world, and we are thrilled to partner with PPAA and MLPA. With our innovative platform and the expertise of our new Head of Sports Performance, Matthew Jones, we will collaborate to develop tailored products specific to the rigors of pickleball.”
The three-year sponsorship agreement grants Gelteq exclusivity for any consumable performance, health, recovery, or other sports-related gels. This partnership will feature on-court branding for Sportsgel at all events organized by PPAA and MLPA, as well as branding on team apparel and across digital platforms.
Adam Thompson, CEO and Co-Founder of PPAA and MLPA, highlighted the benefits of the partnership, stating, “Gelteq’s customizable gel-based delivery platform offers our teams the opportunity to redefine hydration and recovery for our sport. With the solutions we are going to develop together, our athletes can be confident they’re getting high-quality products to be their best on match day.”
This collaboration between Gelteq and the Professional Pickleball Tour and League of Australia and New Zealand is set to elevate the sport and provide athletes with cutting-edge performance products. As pickleball continues to gain popularity, this partnership is a testament to the growth and potential of the sport in the Oceania region.
