Erne + Ace, founded by Farah Liem, has launched an 11-piece pickleball apparel collection that merges athletic performance with urban streetwear, timed to coincide with National Pickleball Day. Drawing inspiration from New York City’s graffiti culture, the collection features vibrant prints and polished silhouettes designed to offer both comfort and style on and off the court. This approach aims to redefine courtwear by blending functionality with fashion-forward aesthetics, appealing to younger, style-conscious players.
To promote the collection, Erne + Ace hosted an exclusive pickleball event in the Hamptons, partnering with lifestyle brands to create an experiential marketing experience that connects directly with consumers. This launch reflects broader trends in sportswear, where niche sports like pickleball open opportunities for specialized apparel that emphasizes individuality. The brand’s strategy highlights a shift toward integrating sport, fashion, and lifestyle to engage audiences in new and culturally relevant ways.
