Delaware Life and DUPR Partner to Drive Growth and Innovation in Pickleball
Delaware Life Partners with DUPR to Boost Pickleball Growth
In an exciting development for pickleball enthusiasts, Delaware Life Insurance Company has announced a groundbreaking partnership with DUPR (Dynamic Universal Pickleball Rating), the most accurate global rating system for the sport. The collaboration aims to drive growth and innovation in pickleball, the fastest-growing participatory sport in the United States.
As the exclusive presenting sponsor of DUPR, Delaware Life will support the platform’s efforts to provide real-time, reliable, and accurate assessments of player skill levels. This partnership will not only benefit current players but also introduce new participants to the game, fostering grassroots engagement and expanding opportunities for amateur, collegiate, and minor league events.
Colin Lake, President and CEO of Delaware Life Marketing, expressed enthusiasm for the partnership, highlighting the alignment between pickleball’s popularity across all age groups and Delaware Life’s client base. By joining forces with DUPR, Delaware Life aims to enhance player experiences and engage with clients and business partners in new and exciting ways.
In addition to sponsoring DUPR, Delaware Life will collaborate on level-based pickleball events and initiatives to further promote the sport’s growth. By leveraging DUPR’s extensive network of clubs and organizations, including Life Time and Ace Pickleball Clubs, Delaware Life seeks to enhance customer, employee, and partner engagement experiences.
Tito Machado, CEO of DUPR, shared his excitement about the partnership, emphasizing the shared goal of expanding pickleball’s global community through an accurate rating system. With over half a million users and a presence in over 140 countries, DUPR has quickly established itself as the premier rating system for players of all levels.
The partnership between Delaware Life and DUPR represents a significant step forward for the pickleball community, offering players access to cutting-edge technology and resources to enhance their playing experience. To learn more about this exciting collaboration, visit https://dupr.delawarelife.com.
About DUPR:
DUPR (Dynamic Universal Pickleball Rating) presented by Delaware Life is the leading global pickleball rating system and technology platform, trusted by players and organizations worldwide. Visit www.dupr.com to sign up and learn more.
About Delaware Life Insurance Company:
Delaware Life is a leading provider of insurance and annuity products, offering customizable solutions to empower financial professionals and clients. As a subsidiary of Group 1001, Delaware Life is committed to helping individuals plan for a secure future with confidence.
About Group 1001:
Group 1001 is a collective that empowers companies to create positive growth through insurance, annuities, online investing, technology, and strategic partnerships. With combined assets under management of $62.6 billion and a focus on customer-centric solutions, Group 1001 serves over 950,000 customers.
Media Contacts:
DUPR: Erica Annon / [email protected]
Delaware Life: Liz Dorrance / [email protected]
SOURCE DUPR
