Day One Beverages Announces Sponsorship Deal with Professional Pickleball Superstars, the Johnson Family
Day One Beverages, the sparkling CBD water brand and exclusive CBD partner of USA Pickleball, has just announced a groundbreaking sponsorship deal with the Johnson family, a group of professional pickleball superstars who have been making waves in the pro pickleball world. The Johnson family consists of Julie Johnson, a senior pro pickleball player and mother, as well as her two pro-pickleball-playing children, JW Johnson and Jorja Johnson.
Chris Clifford, CEO of Day One, expressed his excitement about the partnership, stating, “Day One is thrilled to be sponsoring world-class athletes in JW, Jorja, and Julie Johnson. The Johnson family embodies what Day One is about; they pursue their best on and off the court and do so while living a healthy lifestyle.”
The Johnson family has dedicated themselves to mastering the sport of pickleball, with strict diets, professional off-court strength training, and proper post-game recovery. They are excited to add Day One Beverages to their list of sponsors, as the brand’s products align with their mission of providing natural post-workout support, recovery, and relief.
Julie Johnson, the matriarch of the family and a pro pickleball player, shared her thoughts on the partnership, saying, “Day One recognizes the needs of Pickleball players of all ages and levels. As people become familiar with the performance of the products the Day One brand will become a mainstay in our sport like it is in our family.”
JW Johnson, one of the pro pickleball players in the family, emphasized the importance of post-match recovery and how Day One’s products have become essential in his tournament and daily workout routine.
Day One’s product line includes CBD Sparkling Waters with natural fruit juice, zero calories, 0% sugar, and 20mg of CBD for hydration, balance, and clarity. They have also launched a co-branded CBD Recovery Cream with USA Pickleball, featuring 2000 mg of THC-free CBD for muscle and joint pain recovery.
The Johnson family has already experienced the benefits of Day One’s products, with Jorja Johnson crediting the brand’s topical cream for helping her win a match and her first professional singles tournament.
Overall, the partnership between Day One Beverages and the Johnson family is set to elevate the world of professional pickleball and provide athletes with the support they need to excel in their sport.
