Landlord Enhances Property with Pickleball Courts in Dallas to Attract Tenants
The latest trend in real estate marketing has taken an unexpected turn in Dallas, USA, as a landlord has installed pickleball courts on the property to attract potential tenants. Pickleball, a fast-growing sport in the USA, has gained popularity worldwide, and now it’s being used as a unique selling point for a former PepsiCo campus near Dallas.
Rubenstein Partners, the Philadelphia-based firm that redeveloped the 27-acre site, invested $20 million in renovations to make the property more appealing to tenants. The upgrades include a redesigned lobby, a tenant lounge, a coffee bar, a fitness center, and outdoor pickleball courts. The decision to include pickleball courts as part of the amenities shows the growing influence of the sport in the real estate market.
Pickleball has gained attention from global celebrities like Selena Gomez, Taylor Swift, Justin Bieber, and George Clooney, further boosting its popularity. In India, the sport is also experiencing significant growth, with events like the PWR DUPR India Masters attracting a large audience.
With pickleball’s rising popularity, it’s no surprise that landlords are using it as a unique selling point to attract tenants. The innovative approach taken by the landlord in Dallas is a testament to the sport’s growing influence in the real estate market. Stay tuned for more updates on pickleball and join the community on Instagram at @pickleballnow_ for exclusive content and news.
