The Dink, a leading pickleball media company, has partnered with Buick to launch Courted, a four-city event series designed to blend casual pickleball play with socializing, targeting millennials and Gen Z young professionals. Unlike traditional tournaments, Courted emphasizes connection over competition, featuring music, drinks, open play, and a relaxed atmosphere that encourages participants to mingle, move, and learn pickleball basics without pressure.
Courted reflects the evolving culture of pickleball as a lifestyle activity rather than just a sport, creating a welcoming space for new and casual players to build friendships and enjoy the experience. With its stylish, low-stress vibe and brand support from Buick, the series aims to set a new standard for social-focused pickleball events, potentially inspiring similar gatherings nationwide as the sport grows in popularity among younger crowds.
