Civile: Redefining Pickleball Culture Through Apparel and Sustainability
Civile: The Brand Redefining Pickleball Culture
In a world where sports and fashion collide, Civile is making waves in the pickleball community. Founded in 2020 by Aubri Steele, Civile is not just a brand, but a lifestyle that embodies the core values of kindness and sportsmanship. With apparel that pays homage to the game, Civile is on a mission to establish pickleball as a major contributor to athleticism and culture.
Partner Kate Nowlan sees great potential for Civile to lead the way in shaping the culture of pickleball as the sport continues to grow. “Civile apparel is defining the emerging culture of pickleball,” Nowlan explains. “It’s about bringing civility back and being nice and kind.”
But Civile is not just about style and culture – it’s also about sustainability. The brand takes a local approach to manufacturing its apparel, with production primarily in San Diego and certain pieces made in Los Angeles and Orange County. By working with expert sewers who use materials created from recycled sources, Civile is able to maintain quality while reducing its carbon footprint. Even the packaging for Civile’s products is compostable, adding an eco-friendly touch to the brand’s mission.
As Civile continues to grow, it is expanding its product offerings to meet the demands of its customers. The brand has seen high growth in its men’s category and plans to launch more men’s products in the coming year. Additionally, Civile is working on expanding its sizing to be more inclusive of all body types and preferences.
With sizes ranging from XS to XL in women’s and S to 2XL in men’s, Civile offers a range of apparel options at affordable prices. From T-shirts to pickleball dresses, Civile’s products are available on their website, civileapparel.com.
As pickleball continues to gain popularity, Civile is at the forefront of redefining the culture of the sport. With a focus on kindness, sustainability, and inclusivity, Civile is not just a brand – it’s a movement.
