Chick-fil-A Launches New Summer Merchandise Collection and Makes Fan Collections Permanent
Chick-fil-A Launches New Summer Merchandise Collection and Makes Fan Collections Permanent
Chick-fil-A fans have something new to get excited about this summer as the popular fast-food chain has launched a fresh merchandise collection. The collection includes a Pickle Pickle Pickleball set, waffle fry pool float, cow print bucket hat, towel, water bottle, branded backpack cooler, and more. In addition to these fun new items, Chick-fil-A has announced that it is making its fan collections permanent through its new online shop.
This isn’t the first time Chick-fil-A has dabbled in branded merchandise. The company first introduced merchandise in 2022 with offerings like “I heart Waffle Fries” hoodies, “sauce blanket and nugget” pillow sets, coffee mugs, totes, socks, and more. Since then, Chick-fil-A has expanded its merchandise lines to include holiday-themed collections and sauce-themed collections.
Dustin Britt, senior director of Brand Strategy, Investment, and Entertainment at Chick-fil-A, expressed excitement about the new merchandise offerings, stating, “We’re always looking for ways for Guests to have fun with our brand both inside and outside the restaurant, and we know from previous merchandise offerings how much they like to show their Chick-fil-A love through apparel and accessories.”
The trend of restaurant brands venturing into merchandising to boost brand awareness and generate additional revenue is not new. Several other chains, including Taco Bell, KFC, Chipotle, McDonald’s, and more, have also launched their own merchandise lines in recent years.
With the launch of its new summer collection and the decision to make fan collections permanent, Chick-fil-A is sure to see fans decked out in their favorite Chick-fil-A gear this summer. Fans can now shop for their favorite Chick-fil-A items through the company’s online shop.
For more information, contact Alicia Kelso at [email protected].
