Chennai Super Champs and 3Sisters Launch India’s First Homegrown Sports Drink
The Chennai Super Champs, a prominent team in the 2025 World Pickleball League, has made a groundbreaking move by partnering with 3Sisters, India’s leading non-alcoholic beverage brand, to introduce India’s very first homegrown sports energy drink. This collaboration aims to revolutionize sports hydration with a unique Indian flavor and health-conscious ingredients.
Inspired by the traditional Indian beverage Shikanji, the 3Sisters x Chennai Super Champs – Indian Sports Drink is packed with electrolytes and Vitamin C to support hydration and stamina. What sets this drink apart is its use of fructo-oligosaccharides (FOS) for natural sweetness, without any added sugar. This innovative approach challenges the dominance of international sports drink brands in the market, offering a locally crafted alternative tailored specifically for Indian athletes and fitness enthusiasts.
Nimish, CEO of Adhar Beverages, the parent company of 3Sisters, expressed excitement about the launch, emphasizing the goal of enhancing hydration and performance with a standout product. The founders of the Chennai Super Champs, Samantha Ruth Prabhu and Himank Duvvuru, also shared their enthusiasm for the partnership, highlighting the drink’s refreshing and functional qualities that align with the team’s spirit.
The introduction of this Indian sports drink is expected to have a significant impact on sports and hydration trends in the country. By providing a homegrown alternative to global brands, the product could encourage more athletes to opt for locally developed hydration solutions. With pickleball gaining popularity in India, the Chennai Super Champs’ endorsement of this beverage could make it a preferred choice among sports professionals and fitness enthusiasts.
Overall, this collaboration between the Chennai Super Champs and 3Sisters marks a major milestone in India’s sports nutrition industry, showcasing the potential for more partnerships between sports organizations and homegrown brands to develop performance-enhancing products tailored to the needs of Indian consumers.
